Intangible Assets

Intangible Assets pdf epub mobi txt 電子書 下載2025

出版者:John Wiley & Sons
作者:Jeffrey A. Cohen
出品人:
頁數:176
译者:
出版時間:2005-4-15
價格:GBP 50.00
裝幀:Hardcover
isbn號碼:9780471671312
叢書系列:
圖書標籤:
  • 品牌&營銷係列 
  • 其他投資類 
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Praise for Intangible Assets "In Intangible Assets, Jeffrey Cohen presents an informative, thought--provoking and practical look at an increasingly important component of every businessa s worth. He describes the art and science of identifying assets that have clear economic benefit, but are typically not found on the balance sheet, and he provides an invaluable framework within which the reader can value these assets, despite their elusive nature." ----Rick Westervelt, President, Skylist, Inc. "Jeffrey Cohena s integrative approach to conceptual issues of intangible assets is creative and a refreshing contribution. He brings law, economics, finance, and accounting to the same table, which results in a comprehensive framework for understanding how value is created and sustained. His construct of a proto--assetsa and a portfolio of intangible economic benefitsa is key. Written in an easy--to--read style with many practical examples, this book will be useful for both novice and experienced professionals." ----W. Dana Northcut, PhD, Adjunct Associate Professor of Accounting Graduate School of Business, University of Chicago Principal, Chicago Partners, LLC "This volume is the perfect resource for newcomers to IP valuation. Through lucid explanations and well--chosen illustrations, it does for the reader exactly what a valuation expert should do for a client----it makes the abstract concrete. But this volume is not just for the novice; it holds insights that will be useful to IP experts in law, accounting, and economics." ----Edward F. Malone, Partner, Jenner & Block LLP

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