"The Google Story" (using logo) is the definitive account of one of the most remarable organizations of our time. Every day over sixty-four million people use Google in more than one hundred languages, running billions of searches for information on everything and anything. Through the creative use of cutting-edge technology and a series of groundbreaking business ideas, Google's thirty-two year old founders, Sergey Brin and Larry Page, have in ten years taken Google from being just another internet start-up to a company with a market value of over US$80 billion. Based on scupulous research and extraordinary access to the inner workings of Google, this book takes you inside the creation and growth of a company that has become so familiar its name is used as a verb around the world. But even as it rides high, Google wrestles with difficult challenges in a business that changes at lightning speed. In this fully updated edition of the 2005 title, David A. Vise brings readers fully up to speed on the latest developments and issues facing the company as it continues to expand and innovate while trying to sustain the guiding vision of its founders' mantra: Do No Evil. 'If you want to know how the Google boys became wealthy and powerful beyond dreams, then David Vise's assiduously researched "The Google Story" is for you.' - "Sunday Telegraph". 'If Google were to take on critical faculties as well as its other attributes Vise's book would probably come out on top.' - "The Times".
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Google作为互联网有着传奇色彩的公司，这本书呈现了一个很好的商业案例。书中有许多有用的行业数据和行业信息，以及值得借鉴的google的融资操作过程和独树一帜的发展理念和企业文化。 最后附录中 23 google search tips 以及google cheat sheet 很实用。
评分起码态度满朴实的，对比讲facebook的那本也太花俏，太biased了。 这么多年了，故事没有什么新颖的地方了，但是作者能refrain from wishfully attribute definitive "cause" to past events，个人觉得已经超过好多当今的流行书了。
评分A must-read for Google fans. Knowing how it originally comes from and grows up let u understand the inner spirit better. A great company serves a purpose. Keeping the purpose and serving it beyond best makes a company great. Moreover, the phrase Page said ...
评分这便是美国新闻记者以惯用的手笔与方式刻画的传记。内容乏味，平铺直叙的。如果喜欢Google又想练习练习英文阅读，那倒不妨一读。如果你曾在较常一段时间关注过Google，那这本书对你来说只是浪费金钱。
评分这便是美国新闻记者以惯用的手笔与方式刻画的传记。内容乏味，平铺直叙的。如果喜欢Google又想练习练习英文阅读，那倒不妨一读。如果你曾在较常一段时间关注过Google，那这本书对你来说只是浪费金钱。
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