un tapped creating value in underserved markets pdf epub mobi txt 电子书下载 2024

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John Weiser

7-09999

2006-6

240

266.0

HRD

9781576753729

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发表于2024-11-11

un tapped creating value in underserved markets epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

un tapped creating value in underserved markets pdf epub mobi txt 电子书下载 2024

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What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities - composed of low-to moderate income, consumers in developed and developing countries? Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model - the practical dos and don'ts every manager needs to know when approaching a new market. Until now.

un tapped creating value in underserved markets 下载 mobi epub pdf txt 电子书