Promotional Strategy pdf epub mobi txt 电子书下载 2024

☆☆☆☆☆
简体网页||繁体网页

James F. Engel

Pinnaflex Educational Resources Inc

2000-04

USD 74.95

Paperback

9781893673052

图书标签:

喜欢 Promotional Strategy 的读者还喜欢

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到小哈图书下载中心

qciss.net

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-12-28

Promotional Strategy epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Promotional Strategy pdf epub mobi txt 电子书下载 2024

图书描述

The book takes an innovative approach to promotional strategy and focuses on the integration of the entire promotion mix, not just advertising. As with prior editions, this edition is built on a solid behavioral foundation.

The authors' conviction is that advertising, trade promotion, consumer promotion, personal selling, direct marketing, public relations and publicity, and corporate advertising are all component parts of one integrated promotional mix. Today, most other authors and marketing practitioners also advocate this integrated marketing communication approach.

The book presents numerous practical, real-world examples, illustration, advertisements and cases and has been thoroughly updated and expanded to include topics of greatest importance to today's students and marketing practitioners.

A thorough discussion of the Internet for advertising and direct marketing is presented and media promotion and utilization statistics have been updated through 1999.

Promotional Strategy 下载 mobi epub pdf txt 电子书