There are a lot of Worlds in the world. It seems that many countries have them. Here then is a collection of photographs of these Worlds, each one a store-front. They were collected from many different countries, by two people over a five year period. Rules applied to the taking of the photographs in this book. Worlds had to be spotted and then photographed off-the-cuff, or on-the-hoof. Pass by a wonderful new World in the bus, pull out your camera and quickly shoot a picture of it and never go back. Miss the chance due to no camera, no film or no energy, never go back. The Worlds are transient, yet we have all seen them, and they are everywhere. This personal selection of Worlds of the world captures the amusement, promise and banality of this frequently used name. Spontaneity is the key rule; the collection of the image the key motivation, mixed with just a little bit of obsession. The result is counter-cultural, so hopelessly and amateurishly unaesthetic, and so typographically wrong, that it sets new standards of aesthetics. Curiously and inexplicably attractive, the images in this book will engage and amuse you.