What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
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书里的结论建立在两个前提之下：消费者只能记住少数的品牌；消费者无法比较产品之间的技术差异。从这个角度看，本书结论更适合快速消费品行业
评分书里的结论建立在两个前提之下：消费者只能记住少数的品牌；消费者无法比较产品之间的技术差异。从这个角度看，本书结论更适合快速消费品行业
评分书里的结论建立在两个前提之下：消费者只能记住少数的品牌；消费者无法比较产品之间的技术差异。从这个角度看，本书结论更适合快速消费品行业
评分书里的结论建立在两个前提之下：消费者只能记住少数的品牌；消费者无法比较产品之间的技术差异。从这个角度看，本书结论更适合快速消费品行业
评分书里的结论建立在两个前提之下：消费者只能记住少数的品牌；消费者无法比较产品之间的技术差异。从这个角度看，本书结论更适合快速消费品行业
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