Whos Watching the Watchdog, Anyway? Just ask CBS News. In 2004, the network came into possession of allegedly authentic National Guard documents which claimed that President Bush had failed to perform his duties when he was in the National Guard during the Vietnam War. But the documents were forged, and bloggers, not the mainstream news media, broke that story. From the Introduction: The metaphor of watchdog has long been popular as shorthand for the structural role of the free press in a representative democracy. ... But what of that watchdogs leash? If the people need a watchdog to make sure the institution of government does not abuse the power they have granted it, would there not be a need for a comparable check on the press, as a social institution with power in its own right? ... This little book is not intended as either an endorsement or a criticism of the ideological or political views of any bloggers ... Instead, this work is intended as an exploration of the distinct types of media criticism which have evolved in the blogosphere ... . [W]e might now be seeing the emergence of a Fifth Estate in our social system, a watcher of the watchdog. In one sentence, the thesis of this little book is that the blogosphere is in the process of maturing into a full-fledged social institution, albeit a non-traditional one: emergent, self-organizing, and self-regulating.

Stephen D. Cooper (Ph.D. Rutgers) is associate professor of communication at Marshall University, where he teaches courses in media and society, business and professional communication, computer-mediated communication, and group communication. He is author or coauthor of articles published in Qualitative Research Reports in Communication, Review of Communication, The Kentucky Journal of Communication, The American Communication Journal, and The New Jersey Journal of Communication.