Online Consumer Psychology pdf epub mobi txt 电子书 下载 2025
- 用户体验
- CB
- 消费者心理学
- 在线消费
- 行为经济学
- 数字营销
- 网络行为
- 决策制定
- 用户体验
- 电子商务
- 心理学
- 营销学
具体描述
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.
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大学时代。研一
评分大学时代。研一
评分大学时代。研一
评分大学时代。研一
评分大学时代。研一
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