Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
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讀後感
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4.5星吧，雖然有些瑕疵（抽象理論和無關細節有點太多），但整體來說是關於廣告業的超好作品
评分"Nike is a marketing oriented company, and the product is our most important marketing tool... It was selling heros."
评分4.5星吧，雖然有些瑕疵（抽象理論和無關細節有點太多），但整體來說是關於廣告業的超好作品
评分4.5星吧，雖然有些瑕疵（抽象理論和無關細節有點太多），但整體來說是關於廣告業的超好作品
评分"Nike is a marketing oriented company, and the product is our most important marketing tool... It was selling heros."
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