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发表于2024-11-11
Pitch Invasion pdf epub mobi txt 電子書 下載 2024
Destined to be one of the sports books of the year ... Like Dynasty rewritten by Le Carre.
Unlacing the story of how sport became so full of money. Today, sport is big business, and Adidas and Puma are two of the biggest global brands, paying stars, clubs and competitions to wear their label, dominating everywhere from football pitches to magazine pages. This is the incredible story of how the rivalry between two brothers turned sport into an industry. It all began in the 1920s, when Adi and Rudi Dassler started a shoe business in a small German town. It was an instant success, but soon personal rivalries began to pull the two brothers apart, and by the end of the Second World War it was outright warfare. Forced to split the company between them, Adi and Rudi not only split their family and their hometown, but went on to divide retailers, sportsmen and countries for the next five decades with their rival brands: Adidas and Puma. Charting the story of how these businesses revolutionized the world of sport - exploiting advertising, influencing fashions and following the money at every turn - "Pitch Invasion" also tells the tales of some of the greatest sportsmen of all time, revealing the Pele pact, Boris Becker''s unfortunate contribution to the demise of Puma, and just how Adidas helped Mohammed Ali win his biggest fight. Reaching right up to today''s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas''s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes.
看了这书,才知道,阿迪达斯和彪马的老板原来竟是亲兄弟,而且两人在二战时都是纳粹党成员。 这个家族对世界体育尤其是体育的商业化发展起到了至关重要的作用,他们的营销方法,基本上就是行贿。 没有看过耐克发家的书,估计美国人做的更商业化。所谓的品牌运作,所谓的营销,...
評分看了这书,才知道,阿迪达斯和彪马的老板原来竟是亲兄弟,而且两人在二战时都是纳粹党成员。 这个家族对世界体育尤其是体育的商业化发展起到了至关重要的作用,他们的营销方法,基本上就是行贿。 没有看过耐克发家的书,估计美国人做的更商业化。所谓的品牌运作,所谓的营销,...
評分看了这书,才知道,阿迪达斯和彪马的老板原来竟是亲兄弟,而且两人在二战时都是纳粹党成员。 这个家族对世界体育尤其是体育的商业化发展起到了至关重要的作用,他们的营销方法,基本上就是行贿。 没有看过耐克发家的书,估计美国人做的更商业化。所谓的品牌运作,所谓的营销,...
評分看了这书,才知道,阿迪达斯和彪马的老板原来竟是亲兄弟,而且两人在二战时都是纳粹党成员。 这个家族对世界体育尤其是体育的商业化发展起到了至关重要的作用,他们的营销方法,基本上就是行贿。 没有看过耐克发家的书,估计美国人做的更商业化。所谓的品牌运作,所谓的营销,...
評分看了这书,才知道,阿迪达斯和彪马的老板原来竟是亲兄弟,而且两人在二战时都是纳粹党成员。 这个家族对世界体育尤其是体育的商业化发展起到了至关重要的作用,他们的营销方法,基本上就是行贿。 没有看过耐克发家的书,估计美国人做的更商业化。所谓的品牌运作,所谓的营销,...
Pitch Invasion pdf epub mobi txt 電子書 下載 2024