He’s an American legend， a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity， newsmaker， and a man many had urged to run for president.The son of Italian immigrants， Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president， only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad， he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity， know-how， and guts for millions of Americans.In his classic hard-hitting style， he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.From the Trade Paperback edition.
具体描述
读后感
很多书讲了很好的内容，但不够生动；很多书够生动，但内容实在不怎么样，艾科卡这本自传两者兼得，把非常精彩的内容讲得深入浅出实不多见。我先把其中的骨架抽出来，算是有用的东东，但有趣的内容还要看原文才有感觉。 艾科卡的父辈是第一代意大利移民，相信美国梦，成长过程...
评分转自在下的三真阁：http://www.szgblog.com/ 更多读书记录——100多篇书摘及20多篇详细读书笔记，请访问三真阁“读万卷书”——http://www.szgblog.com/books 看的很古老的一个版本的。 李·艾柯卡，美国传奇企业家，曾任福特公司总经理，后被福特公司家族管理人解雇...
评分忘记哪里看来的，反正就说该书的作者很牛，还是本畅销书。还跟销售有关，所以在学校借了。 下面，复述下内容：主人公是个意大利移民，毕业后以推销汽车为生。在福特做到了很高的位置，却突然被老板辞退。于是转任克莱斯勒的高管，通过有效管理，将其业绩扭亏为盈，勘称业内的...
评分早些年看得85年那版，老实说这位做过3大车厂中的2大的CEO关于自己经营与成长的记载并没什么亮点，个人认为书最精彩的地方在于最后关于美国政府与日本车厂的看法是非常令人赞同的，不过可惜的是20年前作者预言的日本将把飞机与电脑进口到美国没有实现，取而代之的是中国把电脑卖...
评分learned a lot how to survive in a really bad situation , how to compete as No.3 in the market. the part how he turned around Chrysler is a bit thin, get the government loan credit and get the k-car out, that's it? only if the book has double the pages!
用户评价
show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
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