He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn’t know how to cash the check.From the Trade Paperback edition.
艾柯卡写作本书时正处于事业的顶峰,在之后的任期内,他领导下的克莱斯勒再度陷入低谷,在他退休五年后克莱斯勒与奔驰合并,08年破产重组。 致使克莱斯勒在其后半任期内陷入低谷的罪魁祸首正是曾经的英雄克莱斯勒本人。一雪前耻又爱慕虚荣的他在挽救克莱斯勒之后将注意力集中...
评分还没有全看完,估计有人可能会说他也许仅仅是看不上他的前老板,不过无论如何这种感觉是真实的,我想很多人都能从中找到共鸣。 再有就是,大企业,恩,问题一样这么多,每个企业都已一坨屎,不要迷信啦,一定要正视,不满意现在,也许其他的地方更惨。。。 哦?评论太短了?豆...
评分很多书讲了很好的内容,但不够生动;很多书够生动,但内容实在不怎么样,艾科卡这本自传两者兼得,把非常精彩的内容讲得深入浅出实不多见。我先把其中的骨架抽出来,算是有用的东东,但有趣的内容还要看原文才有感觉。 艾科卡的父辈是第一代意大利移民,相信美国梦,成长过程...
评分当艾柯卡在本书的后半部分,用巨大的篇幅阐释自己对整个汽车行业的忧患之时,甚至愿意为普及强制使用安全带的立法案时,他愿意全身心地投入到争取这一权利当中,原因只有一个,人们的安全因素永远是他作为一个汽车人来说最为关注的问题,而且也呼吁整个社会为普及这一观点而不...
评分一本不错的自传。 因为我也是从事汽车行业,特意找来艾克卡的书来度。 工作要充满激情,不断努力,必然会迎来胜利的曙光。 虽然高处不胜寒,但是要敢于面对,不要放弃。 为了理想,为了尊严,更是为了证明自己。
show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
评分show horse~~~不过还是很强大
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