For their stunning entrée into the world of beautiful people and luxurious things, the brand-new moving magazine fly collected a superstar cast of collaborators and tossed the lot of them into the fourth dimension. Unlike anything the art, fashion, or design crowd has ever seen, fly is a whirlwind tour of what can happen when creative luminaries reinvent the tired clichés of traditional magazine-making. This premier issue, The Zero Issue, is a 140-minute DVD, of which over 90 percent is original content—featuring interviews with Ryan McGinness, John Malkovich, and Araki; music videos by Rinocerose, Psapp, and Lush Rimbaud; and editorials by Alex Cayley, Alex Freund, and Gray Scott, with fashion from the likes of Marc Jacobs, Yves Saint Laurent, Pucci, Y3, Zac Posen, and Calvin Klein. Other contributors include directors and photographers Andreas Von Scheele, Catherine Cushman, Colin Whitaker, Ghukfvin, Jason Fried, Martien Mulder, Nicola Majocchi, Nicolas Wagner, Platon, Ranjit Grewal, Sante D'Orazio, Tiziano Magni, and Valerio Rocco Orlando; fashion brands Boudicca, Cloak, Cosmic Wonder, Kaufman Franco, Thom Brown, and Valentino; musicians Alexi Delano, Colder, Devendra Banhart, Dimlite, Dub Trio, Electronicat, Elliot Smith, Konki Duet, Mira Calix, Philip Glass, Playtex, Loneshark, Against Nature, Mu, Pankow, Lopazz, Circlesquare, Dead Combo, Ruede Hagelstein, Crazy Girl, George Demure, Acid Pauli, and Domotic; and work by Labtonic, Section Amour, Freestyle Collective, and 23 Suite Studio.