在綫閱讀本書

From the Impresario of NBC’s hit show The Apprentice

TRUMP ON TRUMP: “I like thinking big. I always have. To me it’s very simple: if you’re going to be thinking anyway, you might as well think big.”

And here’s how he does it: the art of the deal.

Beginning with a week in Trump’s high-stakes life, Trump: The Art of the Deal gives us Trump in action. We see just how he operates day to day—how he runs his business and how he runs his life—as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City’s top casinos, changes the face of the New York City skyline . . . and plans the tallest building in the world.

TRUMP ON TRUMP: “I play it very loose. I don’t carry a briefcase. I try not to schedule too many meetings. I leave my door open. . . . I prefer to come to work each day and just see what develops.”

Even a maverick plays by rules, and here Trump formulates his own eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths (“You don’t necessarily need the best location. What you need is the best deal”); he names names, spells out the zeros, and fully reveals the deal-maker’s art: from the abandoned property that became the Jacob K. Javits Convention Center to the seedy hotel that became the Grand Hyatt; from the race to rebuild Central Park’s Wollman Skating Rink to the byzantine saga of the property that became Trump Tower. And throughout, Trump talks— really talks—about how he does it.

TRUMP ON TRUMP: “I always go into a deal anticipating the worst. If you plan for the worst—if you can live with the worst—the good will always take care of itself.”

Donald Trump is blunt, brash, surprisingly old-fashioned in spots—and always, always an original. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the art of the deal. It’s the most streetwise business book there is—and a sizzling read for anyone interested in money and success.

From the Hardcover edition.

唐納德·特朗普，美國地産大王、億萬富豪、媒體巨人，美國2016年總統參選人。以“重塑美國夢，重建華府政治”為口號，特朗普在共和黨內的支持率遙遙領先。他畢業於沃頓商學院，開發瞭一係列全世界著名的房地産項目，全美散布著以他的名字命名的高樓大廈、遊艇，全美98%的美國人都認識他。

唐納德·特朗普的發傢史就是一部美國成功故事的再現，他不斷地設定更高的目標，拓展在地産、賭博、運動和娛樂方麵的興趣，並積纍在政治方麵的影響力。特朗普和NBC除瞭在《學徒》(又名《飛黃騰達》)節目的閤作外，他們還是世界三大選美比賽的閤作夥伴，擁有比賽的組織和報道權。特朗普是《紐約時報》暢銷書的作者，本書是作者的首部暢銷成名自傳，被譽為每個生意人的“聖經”，銷量超過300萬冊，被《紐約時報》評為暢銷書，並連續在排行榜上維持瞭32周的冠軍地位。