Stated Choice Methods pdf epub mobi txt 电子书下载 2024

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Jordan J. Louviere

Cambridge University Press

2000-09-28

420

USD 49.99

Paperback

9780521788304

图书标签: 计量经济学 Marketing_Model

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发表于2024-11-13

Stated Choice Methods epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Stated Choice Methods pdf epub mobi txt 电子书下载 2024

图书描述

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.

Stated Choice Methods 下载 mobi epub pdf txt 电子书