<STRONG>Strategic Corporate Social Responsibility: Stakeholders in a Global Environment</STRONG> provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses in corporate social responsibility (CSR). Integral to the book's unique format is the real-life “mini-case-study” approach across the spectrum of CSR topics, backed by Internet accessible references. Adopting a stakeholder approach to CSR, the content and format of this sourcebook defines CSR within the global communications environment in which multi-national corporations operate today.
Key Features:
<UL> <LI>Provides 45 Web-based case-studies linked to relevant Web sites for further exploration </LI> <LI>Recognizes cross-cultural trends developing throughout the world </LI> <LI>Encourages a multidisciplinary approach </LI> <LI>References to the Wall Street Journal throughout </LI> <LI>Includes Instructor’s Resources on CD with PowerPoint slides, a test bank with answers, answers to in-text questions, suggested team or individual projects, and in-class surveys/activities </LI></UL><STRONG>Strategic Corporate Social Responsibility</STRONG> provides a flexible and up-to-date teaching tool for upper level undergraduate and graduate CSR courses in Management, Marketing, Business Law, and Political Science.
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