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Why Business People Speak Like Idiots pdf epub mobi txt 电子书下载 2024

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Brian Fugere

Free Press

2005-3-2

192

USD 23.00

Hardcover

9780743269094

图书标签: 商业英文原版商业管理

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发表于2024-11-24

Why Business People Speak Like Idiots epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Why Business People Speak Like Idiots pdf epub mobi txt 电子书下载 2024

图书描述

There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The international language of business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Why Business People Speak Like Idiots 下载 mobi epub pdf txt 电子书