Book Description
From the hilarious to the sublime, the essays and observations of cultural commentator extraordinaire, Chris "RageBoy" Locke. }In more ways than one, Chris Locke has raised a godawful racket on the Net. Under his alter-egotistical nom de plume, RageBoy, and through his webzine, Entropy Gradient Reversals, he has entertained and enlightened thousands of readers from some of the world's largest companies, governments, and institutions-including those from which he's managed to escape.Now for the first time in browser-free format, The Bombast Transcripts brings together the best of his worst. And his worst is very good indeed. Marvel as one of America's foremost social critics interviews pop-media superstars such as IBM's Lou Gerstner, Sayanarology's Moe Ron Hubbard, Godzilla, Mr. Ed, and, in a twisted hall-of-mirrors tour de force, RageBoy himself. Tremble in awe as mysteries of the universe unfold, from thermodynamics and cutting-edge neurophysiology to sex and drugs and rock 'n' roll. Thrill to obfuscation so arcane you'll need to be sedated. Laugh so hard you'll think you have been.
While Locke's semantic antics will have you in stitches, his real aim is for the jugular-via a triple bypass transplanting business, media, and social mores into a carnivalesque landscape of the imagination where conventional logic bellies up and flatlines. Part scathing send-up of commercial techno-fetishism, part hysterical stand-up on the theme of spiritual bankruptcy, part intimate memoir of a vibrant and uncompromising life, The Bombast Transcripts will rock you, shock you, and leave you pondering what The Economist once called "the wisdom of RageBoy."From the Bombast Transcripts: "Wandering barefoot on the Lower East Side of New York, over a thousand dollars cash in my pocket, looking to score, bring back for the holy freaks the one good thing. Odysseus adrift. Also in my pocket, the Tarot, the Waite deck I'd just bought that day. I went into The Eatery on Second Avenue and my waitress saw the cards. 'I was raised by Gypsies,' she said. 'I will tell you about the trumps if you like.' I had just dropped another tab and had little time left I knew, but she sat with me and pointed to each of the major arcana, the Lovers, the Fool, the Tower, Death. Then stopped.
From Amazon.com
With The Bombast Transcripts, Christopher Locke (a.k.a. RageBoy, that iconoclastic cybervoice of dissonance, disdain, and all things provocative) is leaping from your screen to your bookshelf. Look out. The scathing rants from the creator of Entropy Gradient Reversals--probably the most wittily outrageous, cryptically observant, and eagerly puzzled-over Web zine ever to pollute the airwaves--are explosive.
As a tag, screed is only partly accurate for the contents of this volatile collection; they're long harangues, all right, but by no means monotonous. Listen in as Locke lets his alter ego loose in friendly chat with IBM's Lou Gerstner (well, actually an exit interview with Lew Firstner, pompous and clueless chairman of the 666 Corporation). As he not-so-clearly illustrates what "getting it" means (by pondering T.S. Kuhn, voodoo ceremonies, and a sacred space you can't enter with your mind on, let alone your shoes). And as he gleefully admits that most of his readers "seem to enjoy abstruse and obfuscatory exegeses on themes that utterly elude them" but apparently "alleviates their anxiety about not knowing anything that wasn't covered by Geraldo." Don't be insulted; be alleviated. Locke may indeed be the Web's most acerbic gonzo journalist and techno-semiotic social critic, but he's also written for Forbes; worked for MCI, Ricoh, and the Japanese government's AI project; and been named one of the top 50 business thinkers in the world. If you missed out on this cyberpundit's irreverent rants the first time around, catch him now (if you can). As Locke himself reminds us, "Being totally insane is hard work. People don't realize that." They should now.
--S. Ketchum
From Publishers Weekly
RageBoy, the cyber-handle of gonzo-journalist Locke, has collected here his online columns, mostly from his Web zine, Entropy Gradient Reversals. Entries range from the autobiographical (his LSD and drinking years, followed by his own weird version of sobriety) to mock-interview (his chats with TV horse Mr. Ed or "Moe Ron Hubbard, father of Diuretics and Sayonaralogy"). Favorite targets include corporate culture (which he'd consider an oxymoron) and academic posturing (his "Snack with Andr?" imagines situationist philosopher Guy Debord as Port Authority panhandler DeMerde; his piece "deriding Derrida" exposes French postmodernists as so many "petty control freaks"). While his rants take potshots at a variety of cultural sacred cows (including a wicked analysis of America's fondness for the Weather Channel), it's Locke's own history as an early artificial intelligence/cyberspace pioneer that informs his most damning critique the co-optation of the Internet. In the early days, people who knew how the Internet worked "were mainly using it to fuck off We thought it was important to fuck off." They wanted the Internet to be different from all the other media, a place to "tell stories" about things that mattered, like "heaven, earth, man, woman." But it wasn't long before the "marketing boys" took over, reducing the Net to just another way to sell product. Resurrect William Burroughs, Charles Bukowski and Ken Kesey, add a dash of Dilbert and that's RageBoy. Though it's not for everyone, this "browser-free format" may bring in new audiences. (Feb.)Forecast: This work will be popular with college kids at places like Berkeley readers of Locke's earlier Gonzo Marketing may not get these rants.
Book Dimension
Height (mm) 210 Width (mm) 140
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拿到《THE BOMBAST TRANSCRIPTS》这本书,我首先被它的英文名吸引了。BOMBAST,这个词本身就带着一种夸张、浮夸、盛气凌人的意味。而TRANSCRIPTS,则意味着某种记录、抄本,可能是访谈、演讲,或者某个事件的原始记录。将两者结合,让我脑海中浮现出一幅画面:有人在用一种近乎炫耀、甚至是有些戏剧化的方式,记录下他所看到的企业界的种种“表演”。我猜测这本书的内容可能并非是传统的理论分析,而是更偏向于一种“现场还原”,甚至带有某种讽刺的意味。也许作者捕捉了一些企业高管在私下场合的言论,或者是在某些会议上的“脱稿演出”,然后将这些“真实”的、不加修饰的片段呈现出来。我想象着书中可能会充斥着一些令人咋舌的言论,一些在公开场合绝不可能听到的“大实话”,亦或是某些被包装得天花乱坠的企业故事背后,隐藏的真实逻辑。这让我对这本书的阅读体验充满了好奇,它可能不像一本正经的书那样让你学习知识,却能让你在阅读中感受到一种强烈的冲击和反思,就像看了一场关于企业界的荒诞剧。
评分这本书的书名挺有意思的,“冷眼看企业”,光听名字就觉得作者是个洞察力极强的人,对商界的种种现象有着不带感情的、理性的审视。我拿到这本书的时候,就想象着作者可能是一位饱经风霜的企业家,或者是一位在商界摸爬滚打多年的观察者,他将用一种超然的姿态,剥开企业运作的层层迷雾。也许里面会揭示一些我们普通人看不见的行业潜规则,或者是一些关于企业战略布局的独到见解。我特别期待看到作者如何解构那些看似高大上的商业模式,用最朴素的语言点明其本质,让人醍醐灌顶。这本书的书名也暗示着一种“不畏浮夸,直击本质”的态度,这在如今充斥着各种成功学和励志鸡汤的时代,显得尤为可贵。我希望这本书能够让我对“企业”这个概念有一个更深刻、更全面的认识,不仅仅是停留在产品、利润这些表面,而是能够深入到企业文化、人才管理、市场竞争等更广阔的维度。总而言之,光是书名就足以勾起我强烈的阅读兴趣,我迫不及待地想翻开它,看看作者究竟能带来怎样的“冷眼”洞察。
评分这本书的中文名《冷眼看企业》一下子就抓住了我的注意力,这是一种非常吸引人的视角。它不是那种旁观者式的客观记录,也不是那种激励人心的成功学,而是带着一种审慎、冷静,甚至略带批判的眼光去审视企业。我脑海中浮现出作者坐在书桌前,面前堆满了各种公司财报、行业分析报告,他没有被这些数字和理论所迷惑,而是用一种“冷”的、不带个人感情色彩的方式,去挖掘企业运作背后的真实逻辑。我期待这本书能够像一个精明的侦探,揭露那些隐藏在企业光鲜外表下的秘密,无论是管理上的漏洞,市场上的陷阱,还是文化上的藩篱。我希望作者能够用简洁、有力、不加修饰的语言,剖析那些企业成功的奥秘,或者它们走向衰败的原因。这本书的书名也让我觉得,它可能会挑战一些我们习以为常的企业认知,让我们重新审视那些看似理所当然的商业法则。总而言之,我希望这本书能够带给我一种深刻的启迪,让我们不再盲目追逐潮流,而是能够用一种更理性的、更具洞察力的眼光去理解和评估企业。
评分《THE BOMBAST TRANSCRIPTS》这个书名,总让我觉得带有一种“官方记录”的严肃感,但又加上了“BOMBAST”这个词,又显得有点戏谑和夸张。这让我想象,这本书可能不是那种枯燥的理论教材,也不是那种充满鸡汤的励志读物,而更像是一种带有某种立场和风格的“事件记录”。或许作者通过大量的访谈、会议记录,甚至是某些内部通讯的片段,来勾勒出企业界某个特定时期、某个特定圈子的真实图景。我猜测书中可能充满了各种令人啼笑皆非的对话,各种充满套路和营销辞令的表述,以及一些在光鲜外表下暗流涌动的权力斗争和利益博弈。我特别好奇作者是如何捕捉和筛选这些“BOMBAST”的,它们是否代表了某种普遍的现象,又揭示了什么深层次的问题?这本书的阅读体验,或许会是一种“旁观者清”的快感,让你在阅读中感受到一种洞悉世事的智慧,同时也会对那些浮夸的言辞和行为产生一种审慎的态度。
评分拿到《冷眼看企业》这本厚实的书,我第一反应就是它可能是一本深度的行业研究报告,或者是一部关于企业发展史的史诗。书名里的“冷眼”二字,让我觉得作者的笔触一定是冷静、客观、甚至带着一丝不近人情的犀利。我设想这本书会像一把手术刀,精准地解剖企业从创立到辉煌,再到衰落的整个生命周期。它可能会深入探讨那些成功的企业是如何一步步建立起自己的护城河,又是什么原因导致曾经的巨头轰然倒塌。我期待书中能有对不同行业、不同时代的企业案例进行细致的分析,而不是泛泛而谈的理论。我希望作者能够挖掘出那些隐藏在数字背后的故事,揭示出企业决策者们在关键时刻是如何权衡利弊,又是如何应对市场的风云变幻。这本书的书名也让我联想到一些经典的商业分析著作,我希望它能够达到那种深度和广度,为读者提供一套系统性的企业认知框架,让我们能够更清晰地理解商业世界的运行规律,摆脱那些浮于表面的喧嚣。
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