Malcolm Gladwell is a United Kingdom-born, Canadian-raised journalist now based in New York City. He is a former business and science writer at the Washington Post. He has been a staff writer for The New Yorker since 1996. He is best known as the author of the books The Tipping Point: How Little Things Can Make a Big Difference (2000), Blink: The Power of Thinking Without Thinking (2005), Outliers: The Story of Success (2008) and David and Goliath: Underdogs, Misfits and the Art of Battling Giants (2013)..
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"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan
这本书的作者格拉德威尔提出一个论点,我们能不能人为的让一件产品,一件事情或者一种观念迅速的流行起来。 要制造流行,首先要了解什么是流行。流行有3个属性特征(Page:xxv),我个人用“流行感冒”来进行映照理解。 特征1,传染性。很容易在人与人之间引起传播。 特...
評分春节期间,花了点时间读了这本书。中信出版社出版的,可能是翻译上的问题吧,觉得有些地方不是很通顺,但是不影响对主题的理解。 老外就是有科学的研究精神,很常见的流行事件,能用科学的思维方式去加以概括,并指引人去解释生活中的流行事件,进而去引发、创造流行事件。 ...
評分《引爆流行》中的“个别人物法则”、“附着力因素法则”、“环境威力法则”很好地解释了流行潮发生的原因。 我尝试着用这三个法则分析了一下“超女”的流行: 个别人物法则:通过组织“超女”们的fans,使“超女”成为联系员。 附着力因素法则(事物传递的信息):用PK、女...
評分关于《引爆流行》这本书,在互联网圈内口碑度颇高,尤其是谈到web2.0,这本书被提到的几率就特别高。说实话这本书我看了,并没有特别深的感触,只是作者把营销理念中的几个点放大化,重心更加明显,就像web2.0其实也未必是新的感念,只是人们推崇他以用户为中心的精髓思想,因...
評分去年最流行的一个理论叫长尾理论,但是很多人研究了以后感觉很失望,本以为是一个能改变人生际遇的锦囊妙计,结果全是扯淡的。其实长尾理论不是放之四海皆准的玩意儿,它的针对性很明显,只对某些平台型的渠道有用,说白了,它就是牺牲大多数人的利益来成就一小部分渠道所有者...
將近20年過去瞭,這套理論其實已經不太新鮮瞭。聽的是作者讀的audiobook,語調讓人昏昏欲睡⋯⋯
评分將近20年過去瞭,這套理論其實已經不太新鮮瞭。聽的是作者讀的audiobook,語調讓人昏昏欲睡⋯⋯
评分將近20年過去瞭,這套理論其實已經不太新鮮瞭。聽的是作者讀的audiobook,語調讓人昏昏欲睡⋯⋯
评分看的英文,很不錯!是好書
评分必讀書目 可讀性隨章節次序迅速遞增
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