An updated picture of the trials and triumphs of today's entrepreneur increase the company's bottom line.

Starting a business involves inevitable ups and downs, for first-time as well as experienced entrepreneurs. This updated, expanded edition by Jan Norman, one of the nation's foremost small business authorities, guides readers through every stage of business start-up, from planning to marketing.

What No One Ever Tells You about Starting Your Own Business is designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and want to do it right this time. Using the real-life experiences of 101 successful business owners, Norman combines practical, straightforward how-to advice with interesting and memorable narratives. The updated second edition includes:

* Thirty new start-up stories from successful entrepreneurs.

* All-new advice about how to make maximum use of the Internet.

* An expanded resources section with helpful information about start-up assistance.

* Detailed how-to tips about writing business plans, selecting the right business, what financial records to keep, and more.

The eye-opening lessons from successful business owners who learned the hard way are akin to hiring a personal entrepreneurial coach to point out potential roadblocks in advance.