Publicity Handbook pdf epub mobi txt 电子书下载 2024

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David R YaleAndrew J Carothers

McGraw-Hill Trade

2001-5

464

$ 25.93

Pap

9780844232423

图书标签: PR 工作媒体入门 e. Handbook

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发表于2024-11-22

Publicity Handbook epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Publicity Handbook pdf epub mobi txt 电子书下载 2024

图书描述

Thoroughly updated with information on Internet-based PR campaigns "The Publicity Handbook" has everything you need to know to win valuable publicity for your product, service, or business. It includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as extensive checklists and a complete breakdown of sources and services available to publicists - databases, media directories, websites, and more. It is an indispensable guide whether you are a PR pro or entrepreneur.

Publicity Handbook 下载 mobi epub pdf txt 电子书