This title includes downloadable, customizable handouts. A time-and-money saving program designed to turn every sales manager into a skilled sales trainer experience may be a wonderful teacher...but it is only through ongoing sales training and coaching that most sales professionals will reach their full potential. "The Sales Training Handbook" - filled with interactive exercises, participant handouts, coaching scripts, and more - provides the educational and motivational tools you need to conduct performance-based training sessions with your sales force. Designed to help busy sales managers quickly - and easily - it introduces proven methods to their sales teams.This time-and-money saving coursebook: covers all major aspects of selling and dealing with customers; focuses on selling skills for basic, intermediate, and advanced level sales professionals; and provides sales managers and trainers with an effective, turnkey sales training curriculum. Developing training programs is often a full time job in itself, while hiring outside consultants can be costly, inconvenient, and - worst of all - ineffective. From beginner techniques through advanced strategies, let "The Sales Training Handbook" furnish you with the proven training materials you need to train your sales team yourself - saving time and money while creating a controlled, effective, self-contained sales training program.'It is critical that sales professionals and customer service representatives at the front line have the tools of their craft continually sharpened. "The Sales Training Handbook" allows your sales professionals to compete head-to-head with sales professionals that have had the luxury of attending a structured sales course for weeks and attain greater results. The 52 mini-seminars will give you the format necessary to guide and lead your team to success' - From the Preface."The Sales Training Handbook" contains everything a sales manager or trainer needs to establish a successful, fundamentally sound sales team. Each mini-seminar is a focused, concise, hands-on tutorial on the finer points of sales and selling - challenging enough to involve participants without leaving them frustrated or overwhelmed, yet straightforward enough to be completed in just 15-30 minutes. Getting the commitment and the order; dealing with objections; cross-selling, up-selling, and even down-selling to better serve the client; and effectively using technology to complement sales efforts; "The Sales Training Handbook" provides 52 ready-to-use, results-based training sessions - complete with customizable trainer scripts and participant handouts that can be easily downloaded from the Internet - that provide in-depth information and innovative strategies for all major aspects of selling and dealing with customers.Whether you use them to provide a quick training component to a weekly training meeting, or combine selected seminars to create a customized training workshop focused on specific selling skills, the end result will be the same - measurable, bottom-line, and immediate sales improvements. By combining the best of today's innovative sales skills and technologies with strategies proven on the front lines, Jeff Magee has become one of today's most respected, in-demand sales trainers. Use each of the 52 no-nonsense, technique-filled mini-seminars in his results-based "The Sales Training Handbook" to noticeably improve your skills as a sales trainer - and dramatically impact the confidence and success of your sales force.
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我必须承认,在阅读这本书之前,我对“售后服务与追加销售”的理解还停留在比较浅的层面,总觉得那是“锦上添花”的环节。然而,《The Sales Training Handbook》用无可辩驳的数据和案例证明了现有客户的终身价值(LTV)远高于获取新客户的成本。书中关于“满意度阈值模型”的阐述让我大为震撼,它揭示了客户从“满意”到“忠诚”之间那道隐形的鸿沟究竟在哪里。作者详细剖析了如何通过系统性的“客户成功”流程,将销售的终点变成下一次销售的起点。他们甚至提供了一套用于评估客户健康度的量化指标体系,这比我们公司内部正在使用的系统要精细得多。这本书的视角是全生命周期的,它提醒我们,一个成功的销售人员不仅要善于“开单”,更要善于“养单”。这本工具书的价值在于它强迫你重新审视整个客户旅程,并在每一个环节都注入专业的、有计划性的行动,确保每一次互动都能为长期的收益奠定基础。
评分我刚翻开这本书的时候,说实话有点被它的厚度和略显传统的封面劝退了。我本以为这又是一本充斥着大道理和陈词滥调的“成功学”读物,毕竟市面上这类书籍多如牛毛。然而,当我深入阅读到关于“谈判心理学”的那几章时,我发现自己彻底错了。作者似乎对人类的决策偏见有着深刻的洞察力,他不仅解释了为什么客户会拒绝,更重要的是,他提供了一套系统性的、几乎可以量化的应对策略。书中对“稀缺性原理”和“互惠原则”在B2B销售中的应用解析得极其透彻,我甚至因此调整了我们内部的激励机制,以更好地引导销售人员运用这些原则。更难能可贵的是,它没有回避销售过程中的灰色地带,而是正视了压力下的决策制定,提供了在高压环境下保持专业和道德水准的指导。这种兼具深度和实操性的内容,对于追求长期、可持续发展的专业人士来说,是无价之宝。它不是教你如何“速成”,而是教你如何“精进”。
评分对于我们这种需要频繁跨地域进行复杂销售的业务来说,如何快速建立跨文化信任是一个巨大的挑战。我之前一直在寻找一本能平衡全球销售理论和本土化实践的书籍,而《The Sales Training Handbook》在这方面做得堪称教科书级别。它花了不少篇幅去探讨不同文化背景下,合同签署的流程、人情往来的界限以及肢体语言的解读差异。书中引用了大量的案例研究,这些案例的背景设定非常多元,从东亚的集体主义文化到欧美注重个人权利的体系,都有详细的对比分析。这帮助我的团队减少了许多因文化差异导致的沟通失误。我尤其欣赏它关于“长期关系维护”的章节,它不再将销售视为一锤子买卖,而是深入探讨了如何通过定期的价值回顾和前瞻性建议,将客户发展成战略伙伴。这本书的视角非常宏大,它让销售人员跳出了单纯的“完成指标”的狭隘思维,提升到了“构建商业生态”的高度。
评分如果用一个词来形容我的感受,那就是“结构化”。我是一个非常注重逻辑和流程的人,传统的销售书籍常常给我一种“感觉对了就行”的模糊感,但这本书完全不同。它像是一个严谨的工程蓝图。从最初的市场渗透策略、潜在客户的筛选标准(连数据维度都写得清清楚楚),到后续的解决方案演示、风险评估,每一步都被拆解成了可执行的任务列表和关键绩效指标(KPIs)。我让新入职的几位分析师直接按照书中的“潜在客户质量评分矩阵”来工作,他们用不到一周的时间就摸清了我们核心业务流程的脉络。这本书的强大之处在于,它将那些看似玄妙的销售艺术,成功地转化成了可测量、可复制的科学流程。如果你所在的组织正处于快速扩张期,急需一套标准化的、能够快速复制成功经验的培训体系,那么这本书就是你等待已久的答案。它不仅仅是教你“如何销售”,更是教你“如何建立一个可规模化的销售部门”。
评分这本书简直是为我们这个销售团队量身定做的!我之前对很多销售技巧的书籍都持保留态度,总觉得那些理论都太悬乎,落地性不强。但《The Sales Training Handbook》完全颠覆了我的看法。它没有空泛地谈论什么“心法秘籍”,而是像一位经验老到的老将手把手教你如何在战场上生存和胜利。书中对不同客户画像的分析细致入微,从初次接触的“冷启动”到后期复杂的异议处理,每一步都有清晰的流程图和实用的脚本。我特别欣赏它在“价值陈述”部分的处理方式,它强调的不是罗列产品特性,而是如何将产品优势精准地转化为客户能直观感受到的商业利益。我们团队试着应用了书中的一些框架,比如那个“三段式提问法”,效果立竿见影,客户的参与度和信任度明显提升了。就连我们组里那位最资深的“老油条”,也承认这本书里的一些现代销售思维是他之前忽略的。说实话,对于任何一个想让销售业绩稳定攀升的团队来说,这本书的价值远超其定价,它更像是一份实操指南,而不是一本摆设用的励志读物。
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