具體描述
'Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled...A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around' - Laura Beaudry, Editorial Director, "Catalog Age". "Creating a Profitable Catalog" is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog - either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans.'Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business' - Bill Spaide, Partner Spaide, Kuipers & Company. 'I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, "Creating a Profitable Catalog", is a treasure chest that starts with the year 2000 and goes beyond' - Bob Stone, Chairman Emeritus Stone & Adler, author of the bestselling "Successful Direct Marketing Methods".
著者簡介
圖書目錄
讀後感
評分
評分
評分
評分
用戶評價
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美書屋 版权所有