图书标签: emotionmarketing 营销 战略 市场营销 客户关系
发表于2024-12-25
Emotion Marketing pdf epub mobi txt 电子书 下载 2024
'Hallmark opens a door to a strategy that all businesspersons know is critical but are unwilling to admit publicly...This book provides solid direction on how to tap the power of emotion to gain competitive advantage' - J. Michael McIntyre, Sr. Vice President, Hunter Business Group, LLC. One of the oldest and most beloved brands in the world, Hallmark wrote the book on customer loyalty. To its millions of fiercely loyal customers, world-wide, the Hallmark brand stands for much more than greeting cards; it stands for the feelings of a lifetime, a continuity with the past, and a hope for the future. In "Emotion Marketing", Hallmark insiders reveal, for the first time, the original Emotional Marketing strategies behind their company's enduring success. Customer loyalty remains as slippery as ever for most companies despite vast sums spent on ambitious loyalty programs, relationship management schemes, and one-to-one marketing initiatives.Desperate for an answer to the loyalty conundrum, many leading firms have turned to Hallmark. More than any other company, Hallmark has come to symbolize the ability to capture and hold that most elusive item of all - the customer's heart. Now find out what they know in "Emotion Marketing", the groundbreaking book that reveals the customer loyalty secrets of one of the world's most beloved and most emulated brands. Written by leaders of the Hallmark Loyalty Marketing Group, "Emotion Marketing" provides business readers with their first in-depth analysis of Hallmark's ability to forge lasting emotional bonds with a huge and devoted customer base that spans generations. More importantly, it describes original Emotion Marketing principles and techniques that you can put to work in your company. You'll learn about the power of caring and how it provides the missing link between customer satisfaction and customer loyalty.You'll learn about the ValueStar(sm), a powerful tool that helps businesses deliver the right emotional message, at the right time, to the right customers. You'll also learn how to cultivate an enterprise-wide commitment to pursuing a sustainable connection that makes customers feel so valued they will go out of their way to be loyal. And you'll get the same expert advice and guidance received by the dozens of Hallmark client companies who have achieved nothing less than miraculous results by making Emotional Marketing a major part of their strategic arsenal. Read "Emotion Marketing" and learn from the experts at a company with one of the world's most enduring brands the secret to capturing customers' hearts and building, lifelong brand loyalty.'This book is all about the winning of loyal customers and the resulting profits' - Edward Spiegel, Associate Professor of Direct Marketing, Northwestern University. Advance Praise for "Emotion Marketing": 'This marvelous book brings reasoning, practical observation and systemic thinking to the subject. Then we all can both know and feel motivated to use the knowledge' - Dr. Stephen R. Covey, best-selling author of "The 7 Habits of Highly Effective People". 'Over 90 years the folks at Hallmark have learned that emotion matters and can provide a competitive advantage. Their definitive study of the customer loyalty field showed the power of emotion not being leveraged by companies. This important book makes a convincing case that we must change our thinking from CRM to CEM. Customer Emotion Marketing is the next wave, and this book leads the way' - Frederick Newell, Author, "Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing".'Here's a story with mystery, sensuality and magic, a story that replaces e for electronic with e for emotion, a story that inspires us all to forget about building brands and instead to focus on developing emotional connections' - Kevin Roberts, CEO Worldwide, Saatchi and Saatchi PLC. 'Few in marketing truly understand the meaning of emotion and its implications for marketing. The authors of this insightful book are clearly among these few. I highly recommend this book' - Gerald Zaltman, Harvard Business School. 'Who better than Hallmark understands the value of emotional connections? "Emotion Marketing" is an easy-to-read, connect-the-dots guide to creating enduring relationships with your customers' - Robert Spector, speaker and author, "Lessons From the Nordstrom Way: How Companies Are Emulating the number 1 Customer Service Company". 'When you care enough to market like a pro, you'll read "Emotion Marketing" and learn how Hallmark did it brilliantly and you can too! Enjoy, I did!' - Mark Victor Hansen, Co-creator, number 1 "New York Times Best-selling" series "Chicken Soup for the Soul"[registered].
书对我个人来说的确是比较不错,本人不是学marketing的,所以相对来说收获还比较大。不过就是书上字太多,相应的图太少,看起来是有一些费劲! 不过总的来说确实是一本好书,值得看
评分书对我个人来说的确是比较不错,本人不是学marketing的,所以相对来说收获还比较大。不过就是书上字太多,相应的图太少,看起来是有一些费劲! 不过总的来说确实是一本好书,值得看
评分书对我个人来说的确是比较不错,本人不是学marketing的,所以相对来说收获还比较大。不过就是书上字太多,相应的图太少,看起来是有一些费劲! 不过总的来说确实是一本好书,值得看
评分看得第一本营销原版书。人和人之间是有联系的,人和商品之间也有联系,那么,怎么把人和商品之间的联系固定下来,并且形成牢固的感情基础呢?首先,商品要能满足消费者的需要,二是厂商要能把这种联系深化,这需要Emotion Marketing。这种沟通情感、建立感情的营销要真的用心去做才行。
评分看得第一本营销原版书。人和人之间是有联系的,人和商品之间也有联系,那么,怎么把人和商品之间的联系固定下来,并且形成牢固的感情基础呢?首先,商品要能满足消费者的需要,二是厂商要能把这种联系深化,这需要Emotion Marketing。这种沟通情感、建立感情的营销要真的用心去做才行。
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Emotion Marketing pdf epub mobi txt 电子书 下载 2024