Who Says Elephants Can't Dance? pdf epub mobi txt 电子书下载 2025

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郭士纳

郭士纳（Lou Gerstner，Jr．），IBM现任董事长、前任CEO。在加盟IBM之前，他是RJR纳贝斯克公司董事长兼CEO。此前还在美国运通公司任总裁11年，兼任其最大的分公司董事长兼CEO此前，他还曾任麦肯锡管理咨询公司总监。他在达特茅斯学院获工程学学士学位，在哈佛商学院获工商管理硕士学位。

出版者:HarperCollins Publishers Ltd

作者:Louis Gerstner

出品人:

页数:372

译者:

出版时间:2003-8-4

价格:113.00元

装帧:Paperback

isbn号码:9780007170876

丛书系列:

图书标签:

管理
英文原版
科技
传记
dance

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CEO Louis V. Gerstner Jr.'s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age - the great American business story of our time. When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.

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谁说大象不能跳舞TXT分享地址： http://parto.blog.hexun.com/31624168_d.html 分享地址永久有效！！不要相信过期的说法。 IBM公司，长期以来执计算机世界之牛耳，被视为美国科技实力的象征和国家竞争力的堡垒，甚至《经济学人》杂志指出，“IBM的失败总是被视为美国的失败”...

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我看完整本书后，总结出两个字：执行。就算是IBM最危险的时候，已经有了很好的技术、产品在后面等着。只是因为IBM太臃肿，忽略了将创新更快的与市场结合。当他大刀阔斧的将既有的技术和产品推广开来，当中碰到任何阻挡，绝不手软，并为受到过去IBM的文化影响，执行到底，使得...

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还没有看完这本书但我发现这本书可能不适合我现在看事实上这本书以一种主视角描述自己的琐事却没有一个主题却展现了IBM的一些在读者面前就是： IBM是个伟大的公司 30多万的聪明人在这家公司工作，拥有的诺贝尔获奖者比世界上大多国家都要多。。。是一种自信我打算继续看...

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最近在读同事借给我的老书《谁说大象不能跳舞？》，作者是IBM的CEO郭士纳，主题是变革，感同身受。让一家有着辉煌历史的公司重现活力是件很困难的事情，事实上让任何一个组织充满活力都不是很容易的事情，谁说小象就一定能跳舞？年轻的冲动更容易被官僚的体制或者自以为是...