Beyond Disruption pdf epub mobi txt 电子书 下载 2024


Beyond Disruption


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发表于2024-11-10

Beyond Disruption epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Beyond Disruption epub 下载 mobi 下载 pdf 下载 txt 电子书 下载 2024

Beyond Disruption pdf epub mobi txt 电子书 下载 2024



图书描述

The sequel to the best-selling Adweek book, Disruption , this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness.

Beyond Disruption 下载 mobi epub pdf txt 电子书

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