Consumer Behavior

Consumer Behavior pdf epub mobi txt 电子书 下载 2025

出版者:South-Western College Pub
作者:Roger D. Blackwell
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页数:0
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出版时间:2000-07-06
价格:USD 139.95
装帧:Hardcover
isbn号码:9780030211089
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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.

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