Market-Based Management (4th Edition)

Market-Based Management (4th Edition) pdf epub mobi txt 电子书 下载 2025

出版者:Prentice Hall
作者:Roger Best
出品人:
页数:506
译者:
出版时间:2004-11-23
价格:USD 108.20
装帧:Paperback
isbn号码:9780131469563
丛书系列:
图书标签:
  • 管理 
  • 教材 
  •  
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This unique book is built around a performance orientation and the belief that real learning occurs only with the application of knowledge. It emphasizes market-based management—with a focus on the linkages between marketing strategy and profitability, and provides a systematic method for learners to evaluate the profit impact of a marketing strategy. Coverage that goes beyond marketing fundamentals features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth—giving readers the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and profitability. A special effort was made to include more coverage of customer loyalty marketing, performance metrics, customer relationship marketing, and brand and product line strategies. For anyone interested in strategic marketing. </P>

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