Public Relations pdf epub mobi txt 电子书下载 2024

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Joe Marconi

South-Western Educational Pub

2004-05-26

386

USD 59.95

Hardcover

9780324203042

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发表于2024-09-20

Public Relations epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Public Relations pdf epub mobi txt 电子书下载 2024

图书描述

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with ?one voice? in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall ? and potential buyers are less moved by what they view as ?sales messages? ? effective PR will only grow more vital. An excellent resource for professionals in every field, Public Relations: The Complete Guide provides a valuable hands-on reference for professionals ranging from midlevel marketing and sales managers to senior-level executives.

Public Relations 下载 mobi epub pdf txt 电子书