Book Description
This fascinating history of Google.com, from its humble beginnings in the garage of two former Stanford University students to its historic development into a highly visible brand, explains how Google.com survived the dot-com crash to become the search engine of choice for Internet users worldwide.
Outlining how such a powerful and recognizable brand developed without the usual support from traditional financial and marketing venues, this book examines the online and word-of-mouth promotion that resulted in one of the most eagerly anticipated IPOs in modern business history.
With sections covering the business, product, development, and principles of Google.com, this detailed overview explains the company's particular formula for success, providing both inspiration for business owners and brand developers and insight for Google.com's users and admirers.
"At a time when we need a refreshing way of looking at brands, Search Me delivers. It's an informative, insightful, and entertaining account of the Google brand and reminds me why I work in marketing. The industry has its high points and this is definitely one of them."
- Lou Dawson, European Marketing Director, Hurley International
Book Dimension
length: (cm)19.7 width:(cm)12.8
具體描述
讀後感
評分
評分
評分
評分
用戶評價
相關圖書
本站所有內容均為互聯網搜索引擎提供的公開搜索信息，本站不存儲任何數據與內容，任何內容與數據均與本站無關，如有需要請聯繫相關搜索引擎包括但不限於百度，google,bing,sogou 等
© 2025 book.quotespace.org All Rights Reserved. 小美書屋 版权所有