Brands: The New Wealth Creators pdf epub mobi txt 电子书下载 2024

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Susannah Hart

New York University Press

March, 1998

544

$50.00

Hardcover

9780814755990

图书标签: 品牌

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发表于2024-11-27

Brands: The New Wealth Creators epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Brands: The New Wealth Creators pdf epub mobi txt 电子书下载 2024

图书描述

From new brand development to brand management, from trademark protection to the role of advertising and design, Brands offers a comprehensive survey of all aspects of branding. Assembling a wide range of "brand experts," this topical and authoritative collection looks, from a variety of perspectives, at the increasingly crucial role that brands have come to play in the international marketplace. How do legal systems recognize the value of brands to both consumers and producers? How has the concept of branded goods been extended successfully to embrace services and other less tangible "products"? How have some brands come to signify certain social or political ideals, and how do those ideals affect consumer loyalty? Brands thoroughly addresses these questions, demonstrating that brands are the most valuable assets of today's international companies.

Brands: The New Wealth Creators 下载 mobi epub pdf txt 电子书