具體描述
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.
著者簡介
圖書目錄
讀後感
Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...
評分Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...
評分Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...
評分Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...
評分Advertising. I found a copy in SF Main Library. It is an interesting book, even though I had to renew it twice before i could finish reading it. The slow going is largely contributed by the fact I had had so little time for reading. The book did a ve...
用戶評價
跟著阿北看書。。。
评分老師年輕時候寫的書的確如他自己所說的一樣有趣呢。可惜書中所寫已不適應如今這個麵目全非的傳媒市場瞭。
评分跟著阿北看書。。。
评分跟著阿北看書。。。
评分老師年輕時候寫的書的確如他自己所說的一樣有趣呢。可惜書中所寫已不適應如今這個麵目全非的傳媒市場瞭。
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