营销战略

营销战略 pdf epub mobi txt 电子书 下载 2025

出版者:Harvard Business School
作者:Robert J. Dolan
出品人:
页数:125
译者:
出版时间:2002-9-1
价格:25.00元
装帧:Hardcover
isbn号码:9787300041629
丛书系列:
图书标签:
  • 营销 
  • 痛苦读 
  • 市场营销 
  • 商业 
  • marketing 
  •  
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The collections in this series are not meant to be comprehensive,but to present the fundamentals of business. This collection contains eight notes,plus a Harvard Business Review artcile,that provide a framework for understanding key components of marketing strategy.The items cover both consumer and industrial marketing and address a wied reange of classic marketing functions.Because the readers emphasize currency,our usual rule is to ezclued any items published more than five years ago.Nearly all the items herin were published since 1999 -- but we happily broke our rule to allow Professor V.K.Rangan's 1994 note on building distribution channels for industrial products.

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