The Business of Healthcare Innovation pdf epub mobi txt 电子书下载 2024

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Burns, Lawton Robert 编

2012-9

600

$ 64.41

9781107607774

图书标签: 美国医疗

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发表于2024-11-22

The Business of Healthcare Innovation epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

The Business of Healthcare Innovation pdf epub mobi txt 电子书下载 2024

图书描述

The Business of Healthcare Innovation is a wide-ranging analysis of business trends in the manufacturing segment of the healthcare industry. It provides a thorough overview and introduction to the innovative sectors fueling improvements in healthcare: pharmaceuticals, biotechnology, platform technology, medical devices and information technology. For each sector, the book examines the basis and trends in scientific innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by more activist payers and consumers. Specific topics include market structure and competition, the economics and rationale of product development, pricing, sales and marketing, contract negotiations with buyers, alliances versus mergers, business strategies and prospects for growth. Written by professors of the Wharton School and industry executives, the book shows why healthcare sectors are such an important source of growth in any nation's economy.

The Business of Healthcare Innovation 下载 mobi epub pdf txt 电子书