Media and Communication Research Methods pdf epub mobi txt 电子书下载 2024

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Hansen, Anders; Cottle, Simon; Machin, David

2013-6

328

$ 101.70

9780230000063

图书标签: xuexi

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发表于2024-12-25

Media and Communication Research Methods epub 下载 mobi 下载 pdf 下载 txt 电子书下载 2024

Media and Communication Research Methods pdf epub mobi txt 电子书下载 2024

图书描述

Media and Communication Research Methods provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. Featuring international case studies and a student-friendly glossary, the book provides guidance on how to ask the 'right' research questions and select the 'right' research method. Media and Communication Research Methods is an indispensible text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Media and Communication Research Methods 下载 mobi epub pdf txt 电子书