BUSINESS TO BUSINESS MARKETING pdf epub mobi txt 电子书下载 2025

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出版者:McGraw-Hill Education

作者:Wim Biemans

出品人:

页数:386

译者:

出版时间:2010-3-1

价格:USD 85.98

装帧:Paperback

isbn号码:9780077121891

丛书系列:

图书标签:

美國
Marketing
B2B
2012
B2B营销
商业营销
市场营销
企业营销
营销策略
销售
客户关系管理
营销管理
商业模式
营销传播

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具体描述

Marketing to organizations is a substantial and dynamic sector of marketing, yet its activities are hidden from view for most students. This new textbook opens up this fascinating and important world to readers, clearly explaining the parallels between business to business and consumer marketing, while also emphasizing the unique concepts and practices developed for this field. Wim G. Biemans draws from more than two decades' experience teaching students and training marketing executives, firmly rooting all the concepts in real business contexts to create a fresh and engaging introductory text.