Social Media and Public Relations pdf epub mobi txt 電子書 下載 2024


Social Media and Public Relations

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Breakenridge, Deirdre
2012-4
176
129.00元
9780132983211

圖書標籤: 美國  公共關係  傳播學   


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发表于2024-12-24

Social Media and Public Relations epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Social Media and Public Relations epub 下載 mobi 下載 pdf 下載 txt 電子書 下載 2024

Social Media and Public Relations pdf epub mobi txt 電子書 下載 2024



圖書描述

In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world. This concise, action-oriented book shows practitioners how to systematically expand their roles, improve their processes, and sharpen their strategies to engage with today's more sophisticated and socialized customers. Drawing on her extensive client experience, Breakenridge helps you respond to consumers who demand control over their own brand relationships...marry communications with technology more effectively, and become your organization's go-to resource on social technology decisions...reflect social media realities throughout your policies and governance...generate greater internal collaboration, eliminating silos once and for all...listen to consumers' conversations, and apply what you're learning...build communications crisis plans you can implement at a moment's notice...develop profound new insights into how consumers construct and perceive their brand relationships.,. practice "reputation management on steroids". ..take the lead on identifying and applying metrics...and much more. For all PR, marketing, and communications executives and professionals; and for students intending to enter these fields.

Social Media and Public Relations 下載 mobi epub pdf txt 電子書

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Social Media and Public Relations pdf epub mobi txt 電子書 下載
想要找書就要到 小哈圖書下載中心
立刻按 ctrl+D收藏本頁
你會得到大驚喜!!

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