圖書標籤: 心理學 個人管理 習慣 思維 自我完善 英文原版 Psychology 心理
发表于2024-07-12
The Power of Habit pdf epub mobi txt 電子書 下載 2024
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times
A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
They succeeded by transforming habits.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.
關於作者:
查爾斯•都希格
耶魯大學曆史係學士、哈佛大學企業管理碩士。《紐約時報》商業調查記者,撰寫瞭一係列極具影響力的報道。都希格先生獲得過美國國傢科學院新聞報告奬、國傢記者奬、喬治•伯剋奬、傑拉爾德•勒伯奬等眾多奬項,並入圍2009年普利策奬最終提名。他也經常為《美國生活》、《奧茲醫生脫口秀》、美國國傢公共廣播電颱、美國公共廣播公司《新聞時刻》欄目以及《前綫》撰稿。
: B848.4/D871
評分一頁能講完的東西抻成400頁,結果連定義都沒講清楚。作者想說星巴剋吧,得先用30頁寫個搓比男孩的勵誌故事,如何如何慘最後星巴剋拯救瞭我。那麼星巴剋是什麼呢?星巴剋是世界上最大的咖啡連鎖。。。又30頁。。再接著說激動人心的力量使人如何如何改變。。最後屁都沒說,典型的美國式論述。American Dream, American Daydream
評分迴答瞭「為什麼優秀的産品(尤其是日常需要用到的to-do list應用)卻沒有大量用戶持續在用」這個問題;改變個人習慣隻能改變routine,cue和reward不變;一場社會運動的發生、推廣和持續需要強關係、弱關係和參與者的歸屬感三點條件。另外寫這種類科普書的要點是每章說明一個論點,一個大case貫穿全章,幾個小case穿梭其間,80%的篇幅都在講故事,否則普通讀者大概沒有耐心讀得下去,缺點則是感覺廢話很多。
評分一頁能講完的東西抻成400頁,結果連定義都沒講清楚。作者想說星巴剋吧,得先用30頁寫個搓比男孩的勵誌故事,如何如何慘最後星巴剋拯救瞭我。那麼星巴剋是什麼呢?星巴剋是世界上最大的咖啡連鎖。。。又30頁。。再接著說激動人心的力量使人如何如何改變。。最後屁都沒說,典型的美國式論述。American Dream, American Daydream
評分Cue- Routine- Reward, 很會講故事,但同時會顯得囉嗦
本文首次发表在自己的博客上。可惜图片不能复制过来,有意者可通过文章末尾的链接访问原文。 --- 买了一年的健身卡,去了健身房没几次。在寺庙参加完禅修,自己一个人却静不下心来打坐。渴望多看书,茶几上的书面已经起了灰尘。尝试早起,坚持不了一个礼拜就开始睡懒觉。企图戒...
評分 評分《习惯的力量》,[美]查尔斯·都希格,中信出版社2013年4月版。 你可以过得更好,只要你愿意去改变,哪怕只是一个很小的习惯。 到底是什么在支配着我们日复一日的生活?答案是习惯。 企业为什么会形成这样或那样的工作作风和企业文化?答案还是习惯。 习惯,这个几乎天天挂...
評分读这本书之前,我以为这是一本成功励志类的“心灵鸡汤型图书,读完之后觉得虽然有那方面的一些东西,但大体上不让人反感,而且有的地方还很实用,不得不说是意外之喜。 本书写的是习惯,包括习惯的形成,运作,如何改变习惯,习惯的影响等等,举得例子固然是生动...
評分习惯,虚无飘渺但又无比重要。同一家公司、同一类工作,为什么每个人的表现会大不相同;同样一天24小时,为什么有些人可以处理工作、学习、家庭多重任务,而有些人只顾其中一面就心力交瘁,这其中最为重要的原因之一就是——习惯。意识到自己有不好的习惯的人是幸运的,这是通...
The Power of Habit pdf epub mobi txt 電子書 下載 2024