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《工商管理精要係列・影印版》是中國人民大學齣版社和西濛與舒斯特國際齣版公司繼《工商管理經典譯叢》之後，共同閤作齣版的一套大型工商管理精品影印叢書。本叢書由歐洲著名管理學院和管理谘詢公司的教授和專傢撰寫，它將90年代以來國際上工商管理各專業的最新研究成果，分彆類加以精練濃縮，由享譽世界的最大教育圖書齣版商PrenticeHall齣版公司齣版。每一本書都給齣瞭該專業學生應掌握的理論框架和知識信息，並對該專業的核心問題和關鍵理論作瞭全麵而精當的闡述。本叢書雖然篇幅不長，但內容充實，信息量大，語言精練，易於操作且係統性強。因此，自90年代初陸續齣版以來，受到歐洲、北美及世界各地管理教育界和工商企業界讀者的普遍歡迎，纍計發行量已達數百萬冊，是當今國際工商管理方麵最優秀的精品圖書之一。

Contents
The essence of the economy; an overview
Business and the economy
Introducing the rnacroeconomic environment of business
The economic problem
Government and the economy
Government economic objectives
Economic targets and instruments
The structure of this book
Developments in the international economy
International economic performance: an historical
perspective
Drivers of global economic performance
International economic performance in the 1990s
Future challenges for the global economy
Concluding remarks
Understanding economic flows
The essence of economic flows
The measurement of economic activity
THE ESSENCE OF THE ECONOMY
Problems in calculating economic activity
Compilation and uses of national income accounts
A model of national income determination
Concluding remarks
National income determination
The essence of national income determination
Keynesians versus monetarists: an overview
The components of aggregate demand
Consumer spending and savings
Investment expenditure
Government expenditure
Export and import expenditure
Deflationary and inflationary gaps
Measuring the impact of changes in aggregate demand:
the multiplier
The importance of the national income multiplier
The accelerator principle
The business cycle
Concluding remarks
Management of the economy 1: Fiscal policy
The essence of fiscal policy
Problems with fine-tuning aggregate demand
Public finance
Government borrowing
Criticisms of fiscal policy and deficit financing
Concluding remarks
Management of the economy 11: Monetary policy
The essence of monetary policy
Principles of monetarism
Measuring the money supply
Targeting the money supply
Criticisms of monetarism
The effects of monetary policy on business
Concluding remarks
Supply-side economics
The essence of supply-side economics
The principles of supply-side economics
Supply-side economics in practice
Concluding remarks
Notes
International trade
The essence of international trade
The principle of comparative advantage - an argument
for free trade
Further arguments for free trade
Protectionism in international trade
The balance of payments
Management of current account imbalances
Concluding remarks
Exchange rate policy
The essence of exchange rate policy
Exchange rate systems
Exchange rate systems compared
The determination of exchange rates
Exchange rates and the balance of payments
Exchange rates and business
Concluding remarks
Note
Case studies
1 Determination of economic activity
2 The relationship between inflation and unemployment
3 Prospects for European Economic and Monetary Union
4 The international debt crisis
5 Analysis of the US twin deficits
6 Linkages between money, output prices and interest rates
7 Outlook for the economy
Appendix: Sources of economic data for managers
UK sources
Intemational sources
Further reading
Index
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