The Monocle Guide to Good Business is a book for would-be business leaders, start-ups and established companies that feel it’s time for some new ideas. It’s a book to be used – write in the margins and turn over the corners of the pages.
But don’t expect management speak, nor miracles for untold riches. It’s not a book about staging a revolution. It’s a book about doing things well (from how you run the show to the pens you buy). And even taking your dog to work.
The 300-page book features original photography and illustrations printed on a selection of the highest-quality papers; it’s a handbook for those who want to make a company that will last.
The Monocle Guide to Good Business is the ultimate reference for doing a job you love. Published by Gestalten
評分
評分
評分
評分
從涉及內容的範圍來講,高分;從挖掘的深度來講,湊閤一看;從語言敘述功力來講,和它的裝幀一樣,一百分
评分談不上什麼深入的商業指南,但梳理瞭很棒的list,也梳理瞭他們一個品牌策略公司看來運作公司和品牌的各種how,有興趣可以選其中的案例自己再做case study
评分從涉及內容的範圍來講,高分;從挖掘的深度來講,湊閤一看;從語言敘述功力來講,和它的裝幀一樣,一百分
评分Superficial moi bought it for the branding. 對於那些隻想be pretty的人來說倒不失為一個很好的參考書 - i.e. how to build a beautiful office, how to design the most elegant staff outfit lol
评分Superficial moi bought it for the branding. 對於那些隻想be pretty的人來說倒不失為一個很好的參考書 - i.e. how to build a beautiful office, how to design the most elegant staff outfit lol
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